I’m a business-driven designer with 10+ years of experience across multiple fields of design, from solving complex business challenges through service design methods to creating beautiful and functional user interfaces.
I believe in data-informed design and testing hypotheses. As a designer I’m holistic and analytical, always trying to base design decisions on logical reasons instead of subjective opinions – considering both user needs and business outcomes.
Design is a team sport, and I strongly think that it should be demystified to a level where developers, business professionals, and others feel comfortable and welcome to participate. Cross-functional teams for the win!
Don’t believe me? Believe the lovely colleagues and clients I have had the pleasure of working with during the years:
I think Juuli really showcases the
Feedback, 2023
“how to get shit done” attitude.
She has a very curious mind, but she is also able to very quickly start putting the pieces together for a first version that will then guide us towards the more complete and refined plan.
Feedback, 2023